I'm so glad you're here...

 With nearly three decades of experience in media buying, sales, marketing communications, creative direction, and brand management, I've cultivated expertise through hands-on leadership in project and media management. My passion is centered on driving innovative strategies, developing strong brands, and achieving measurable results. I excel at integrating diverse media channels—ranging from traditional to digital and grassroots efforts—to enhance brand messaging and strengthen customer relationships. Creativity and critical thinking are my superpowers. 

Through my extensive experience working with a diverse range of clients and media, I have developed a robust skill set in strategic marketing, brand development, and creative direction, all supported by strong communication and leadership abilities. My expertise spans both digital and traditional broadcast media, enabling me to design compelling campaigns that resonate with target audiences. I excel in data-driven decision-making, problem-solving, and fostering collaborative environments that drive innovation and deliver measurable results. With a background in graphic design and a keen eye for aesthetics, I create visually impactful materials that strengthen brand identity and enhance customer engagement. Over the years, I’ve had the privilege of leading and bringing to life a wide array of campaigns and projects across digital, outdoor, print, video, and even retail design and merchandising. My skill set includes:

• Media buying and analytics
• Brand development and management
• Graphic design and collateral creation
• Event planning and execution
• Public relations and communications
• Vendor management
• Training and public speaking
• SEO/SEM strategy and analytics
• Social media strategy and growth
• Content creation and copywriting

• Bachelor of Fine Arts in Graphic Communication, Marketing Emphasis – University of Southern Mississippi, 1997 (USM.edu)
• Microsoft Media Network Sales Certification, including Google Network and SEM/SEO Management and Buying
• Meta Certified Digital Marketing Associate
• HubSpot Academy Certified in Content Marketing, Social Media Marketing, and Client Management
• Marketing and Business Development School – America’s Credit Unions
• Zenger Miller Training: Team Effectiveness, Diversity & Inclusion, Personal Strategies for Navigating Change, and Leadership
• Entercom Consultative Sales Certification